.jpeg)
High‑end branding with timeless tailoring cues, refined typography, and luxury-inspired elements.
Client
•
Category
•
Date
•
This project involved the creation of a comprehensive brand identity package for a new, high-end bespoke tailoring house aiming to blend timeless elegance with a modern sensibility for a younger, professional audience.
The core objectives were to develop a sophisticated and memorable brand identity that communicates luxury, craftsmanship, and heritage, and to position Moday as the premier choice for professionals seeking custom suiting.
The full scope encompassed brand strategy and positioning, logo design, a typography system, and a refined color palette. We also developed all physical and digital collateral including business cards, letterheads, garment tags, and packaging, culminating in a detailed brand guidelines document.
The identity system was designed to work equally well on digital platforms and on high-quality physical materials like embossed paper and woven fabric labels, ensuring a consistent luxury experience at every touchpoint.
We immersed ourselves in the world of bespoke tailoring, understanding their target clientele's aspirations to create a brand that clients would be proud to be associated with, both in person and online.
Our branding team includes designers with specific experience in the luxury goods and retail sectors, ensuring an authentic, elevated, and commercially effective aesthetic.
The delivered brand identity became an instant asset, used in their storefront, marketing, and client interactions. It successfully established their premium market position from day one and continues to be a cornerstone of their marketing strategy.
