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Conversion‑focused landing page with bold typography, clear hierarchy, and compelling CTAs.
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We were tasked with designing and developing a high-conversion, single-page landing page for a targeted digital ad campaign promoting a new software tool for marketing agencies.
The primary objective was to maximize conversion rates for a specific ad audience, clearly communicate the software's unique value proposition, and drive clicks for a free trial offer. Performance and responsiveness were paramount.
Our work included conversion-focused copywriting and headline A/B testing, strategic UI/UX design implementing landing page best practices (strong CTA, social proof), and custom coding for performance and seamless integration with their CRM (HubSpot).
As the page was part of a paid ad strategy, precise tracking and integration with marketing tools like Google Analytics and Facebook Pixel were non-negotiable requirements for measuring ROI.
We built the page around the core question of their target audience—“Will this save my agency time and money?”—and answered it emphatically above the fold with clear benefits and social proof.
This project was handled by our dedicated growth marketing and web development specialists, who are experts in conversion rate optimization (CRO) and performance marketing principles.
The landing page achieved a 22% conversion rate, significantly exceeding the industry average and successfully lowering the client's cost per acquisition for new trial users.
