.jpeg)
Bold, artistic identity using raw textures, striking type, and consistent brand systems.
Client
•
Category
•
Date
•
This project was the development of a complete visual identity for a new tattoo studio that wanted to establish a brand known for custom, elegant, and art-forward tattooing, moving away from traditional tropes.
The objectives were to create a sophisticated and unique brand that appeals to a clientele seeking high-end custom tattoo art, and to design a versatile system for signage, merchandise, and social media that empowers individual artists under a cohesive brand.
The full scope included brand strategy and naming, logo design, custom typography, and a distinctive color palette. We also designed all collateral including business cards, aftercare kits, pricing sheets, and merchandise like t-shirts and patches.
The identity needed to be artist-friendly, allowing each tattoo artist to promote their own unique style while still clearly belonging to and benefiting from The Brito Parlor collective brand.
We worked closely with the founding artists to capture their collective vision—a parlor that felt more like an art gallery than a traditional tattoo shop—and infused that elevated concept into every brand touchpoint.
Our design team includes illustrators and brand experts with a genuine passion for subcultures, allowing us to create authentic and respected identities within niche communities like the tattoo industry.
The distinctive branding became a talking point itself, successfully attracting the desired clientele and allowing the studio to command premium prices from day one. The branded merchandise also became a significant secondary revenue stream.
