The scope included storyboarding and concept development for 10 key poster designs, custom motion design and 2D animation bringing each poster's unique elements to life, and the delivery of multiple formatted video files optimized for various social media platforms including 9:16, 1:1, and 16:9 ratios.
A key requirement for this project was a deep understanding of the artist's vision for each piece to ensure the animation enhanced, rather than overshadowed, the original AI-generated artwork.