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Minimalist rebrand with a refined logo, reduced palette, and clean, scalable assets.
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The scope began with a brand audit and discovery workshops. We then designed a new logo, mark, and comprehensive visual identity system, followed by a full brand guidelines manual. Finally, we applied the identity to fleet vehicle livery, employee uniforms, stationery, and site signage.
The logo and branding elements needed to be highly versatile, instantly recognizable at a distance on active worksites, and effective in both full-color and single-color printing for various applications.
